Wear Your Label

Wear Your Label is an online store that creates clothing to get the conversation started about mental illness. Their profound motto is: “It’s okay not to be okay.” Wear Your Label makes clothing that reduces stigma (they have a shirt that says “stigma free” on it), promotes positive body image and embraces mental health. Each of the team members behind Wear Your Label has experienced mental illness. All of the clothing items have phrases that support mental health. They also have a bracelet line with various colors signifying different types of mental illnesses. Watch their video to learn more!

Wear Your Label partnered with the National Alliance on Mental Illness (NAMI) in 2016. In this collaboration, they created clothing that aligns with NAMI’s #stigmafree campaign. Additionally, the online clothing store donates 10% of their proceeds to mental health initiatives. These initiatives include  Jack.org, the Jed Foundation, the National Alliance on Mental Illness, Project UROK, and Project 375, and the Semicolon Project. Wear Your Label also promotes fair, humane, and ethical work standards where their clothing is made.

Check out the website and let us know what you think!