Tagged: advertising

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The Influence of Influencers

This past week has shown the power of YouTube influencers. The 43-minute “takedown” video by Tati (a notable beauty YouTuber) of former mentee and friend James Charles (also a notable beauty YouTuber) not only...

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Major in Social Media?

One college in New Jersey is opening a center for social media study and will be offering a business degree with a concentration in social media marketing. New programs like these are suggesting that...