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I was recently swiping mindlessly through my friends’ Snapchat stories when I came across one who had storied a flyer from her gym titled, “Maintain, Don’t Gain!” that quoted the “statistic” that, “the average American will gain 5-10 lbs this holiday season.” The point of their flyer was to encourage users to sign up for more fitness classes this season.
This past week has shown the power of YouTube influencers. The 43-minute “takedown” video by Tati (a notable beauty YouTuber) of former mentee and friend James Charles (also a notable beauty YouTuber) not only...
Chances are, you’ve heard of JUUL. Like any phenomenon and trend, the word itself may cause an immediate response: recognition, mocking, maybe even confusion. But like any phenomenon or trends, especially one that’s mostly...
One college in New Jersey is opening a center for social media study and will be offering a business degree with a concentration in social media marketing. New programs like these are suggesting that...
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